Dr. Seuss Prophesies the Coming of the Blueberry Swedish Fish

"One fish, two fish; red fish, blue fish." For years, the true meaning behind Dr. Seuss' famous aquatic tale lay dormant, disguised as a charming, poetic story for children. Then, in 2007, Flickr user Cinnamon uploaded a beautiful photograph of assorted Swedish Fish in a cup, noting in her caption, "One fish, two fish, Red fish, and I don't have a blue fish". Little did she know that she had unlocked the secrets behind an ancient mystery--Dr. Seuss had indeed predicted the colors of the Swedish Fish assorted pack, where one fish (yellow) + two fish (green and orange) + the red fish equaled the four assorted flavors.

As one of the first (if not the first) to conceptualize the blueberry Swedish Fish, I held the key to deciphering the final piece of the puzzle. As we can see now, the blueberry Swedish Fish is the final step in the flavor-value progression. First, the yellow fish is the "one fish" because it is the least popular flavor. Next, green and orange are grouped as "two fish" (the orange fish is not explicitly depicted, as this would have made Seuss' secret too transparent) for being equally tasty above the yellow fish, while the red fish bests all three as the current flavor champion. Interestingly, Dr. Seuss has foretold that the blueberry Swedish Fish will be the most delicious flavor.

"Some fish are old, some fish are new. Some fish are red, some fish are blue." This is a chronological statement; "old" correlates with the red fish, while "new" correlates with the blue fish.

Dr. Seuss has spoken! Join the campaign now and play a vital role in the creation of the most delicious Swedish Fish ever!

And So It Begins...

The most recent words out of my mouth were, "I can't believe I'm doing this." The idea of devoting myself so wholeheartedly to this concept completely unnerves me, just like the first day of school always did; a mix of excitement and fear. On a whim, I've dreamt up the notion of a blueberry-flavored Swedish fish. Now I'm asking friends and strangers alike for their serious opinion on the idea. How random is that? It's been a while since I've experienced such uncertainty, but that isn't necessarily a bad thing. After all, isn't uncertainty what makes a story exciting?

So, here we are at the beginning of Swedish Fish Blue. What you may be wondering is, "How does a person become so infatuated with the thought of a candy?" Well, as broke as I've been, I find the thought of most foods tantalizing. I could easily write a long list of the snacks I've been missing, but, for some reason, Swedish Fish dominate my mind as if it were an imaginary aquarium. There really is no substitute for Swedish Fish. Even the most avid Swedish Fish lovers have trouble describing the unique taste. Nothing else compares! If I'm making Swedish Fish sound like a rare delicacy, maybe it's because they're just that good!

In the 1970s, the Swedish Fish left their home in Sweden with confectioner Malaco and made their way to North America. Since their debut, Swedish Fish have become a legendary candy--their modern confectioner, Cadbury, claims that 7,000 metric tons of Swedish Fish are produced each year!

The original flavor is obviously a smash hit, but after all this time, I'm ready for something new--something blue--and not just blue raspberry flavored, but blueberry! I'm not sure how blueberries got mixed up in this. All I know is that from the moment I envisioned that beautiful deep blue Swedish Fish, I've been able to breathe in the blueberry scent and taste the mouthwatering flavor.

My first step in making blueberry Swedish Fish a reality is to gather together as many like-minded Swedish Fish lovers as possible! If you'd like to accompany me on this adventure, please follow this blog!