"One fish, two fish; red fish, blue fish." For years, the true meaning behind Dr. Seuss' famous aquatic tale lay dormant, disguised as a charming, poetic story for children. Then, in 2007, Flickr user Cinnamon uploaded a beautiful photograph of assorted Swedish Fish in a cup, noting in her caption, "One fish, two fish, Red fish, and I don't have a blue fish". Little did she know that she had unlocked the secrets behind an ancient mystery--Dr. Seuss had indeed predicted the colors of the Swedish Fish assorted pack, where one fish (yellow) + two fish (green and orange) + the red fish equaled the four assorted flavors. 
As one of the first (if not the first) to conceptualize the blueberry Swedish Fish, I held the key to deciphering the final piece of the puzzle. As we can see now, the blueberry Swedish Fish is the final step in the flavor-value progression. First, the yellow fish is the "one fish" because it is the least popular flavor. Next, green and orange are grouped as "two fish" (the orange fish is not explicitly depicted, as this would have made Seuss' secret too transparent) for being equally tasty above the yellow fish, while the red fish bests all three as the current flavor champion. Interestingly, Dr. Seuss has foretold that the blueberry Swedish Fish will be the most delicious flavor."Some fish are old, some fish are new. Some fish are red, some fish are blue." This is a chronological statement; "old" correlates with the red fish, while "new" correlates with the blue fish.
Dr. Seuss has spoken! Join the campaign now and play a vital role in the creation of the most delicious Swedish Fish ever!
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