The Voice of the Consumer

Swedish Fish Blue is about more than just candy. In our efforts to push this delicious new flavor beyond the realm of dreams and into stores worldwide, we'll find a crucial underlying question: just how powerful is the voice of the consumer? In the last few decades, we have witnessed the loss of many incredible snacks. Flavors that were undeniably scrumptious and addictive vanished inexplicably, leaving us with nothing but nostalgia. For many of us, our favorite candies, chips, cookies and crackers were more than just a guilty pleasure; they were elements of our favorite memories.

Take, for example, "For the Love of Fig Newtons", where childhood recollections of the once moist and succulent Fig Newton (now dry and tasteless) drive a man to discover whether any fig cookie can recreate the taste he once knew. Others have lamented the mysterious disappearance of the grape Swedish Fish, shown here.

Why do these beloved snacks often disappear and otherwise diminish in quality? Whatever the reason, it is time for the voice of the consumer to be heard and respected. Why shouldn't we be able to purchase the snacks we really want? If our collective voice is loud enough--if we are visible enough as a consumer group--perhaps we will be among the first to see a candy created by the power of popular demand. This is the ultimate goal of Swedish Fish Blue.

Readers, which of your favorite snacks are no longer in production? Let's reminisce in the comments section!